Privacy Policy
How we collect, use, and protect your information
Last updated: October 17, 2025
Introduction
At Frutify ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services.
By using our services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.
Information We Collect
Personal Information
We may collect the following personal information:
- Name and contact information (email, phone number, address)
- Account credentials (username, password)
- Payment information (credit card details, billing address)
- Delivery preferences and special instructions
- Order history and purchase preferences
Automatically Collected Information
We automatically collect certain information when you use our services:
- Device information (IP address, browser type, operating system)
- Usage data (pages visited, time spent, click patterns)
- Location data (with your permission)
- Cookies and similar tracking technologies
How We Use Your Information
We use your information for the following purposes:
- Service Delivery: Process orders, arrange deliveries, and provide customer support
- Account Management: Create and maintain your account, authenticate users
- Communication: Send order confirmations, delivery updates, and promotional offers
- Personalization: Customize your experience and recommend relevant products
- Analytics: Analyze usage patterns to improve our services
- Legal Compliance: Comply with applicable laws and regulations
Information Sharing and Disclosure
We may share your information in the following circumstances:
- Service Providers: Third-party vendors who help us operate our business (payment processors, delivery partners)
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transfers: In connection with mergers, acquisitions, or asset sales
- Consent: With your explicit consent for specific purposes
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication mechanisms
- Employee training on data protection practices
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Request a copy of your data in a portable format
- Opt-out: Unsubscribe from marketing communications
- Cookies: Manage cookie preferences through your browser settings
To exercise these rights, please contact us at [email protected].
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can control cookie settings through your browser, but disabling cookies may affect the functionality of our services.
Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Phone: +91 98765 43210
Address:
Frutify Fresh Produce
Marine Drive, Ernakulam
Kochi, Kerala 682031, India